The very first shop of the Fragola Franchise opened in 2011, in the heart of the city, in Nagymező street. Since then, new shops have opened every year. Today Fragola own 10 shops and the number of their franchise partners is also growing. The company have become an emblematic part of the city thanks to their exceptional quality, high fruit content, unusual flavours, and continuous focus on innovation and renewal. The health conscious flavours made of natural ingredients give the basic characteristics to Fragola Workshop. This new approach has had a great effect on how sweets and desserts are viewed.
Fragola innovation Workshop
The Workshop tend to meet several demands
In this respect, we do not make compromises whatsoever. There are suppliers, who try to convince us to use their super “economical” products. We would never buy from them, it is not how we do business. If we would this, basically we could sell air.
Being health conscious is a complex challenge
It is a complex challenge, but we are satisfied, because we could accomplish what we wanted. This year’s hottest invention was the sugar-free, vegan range. Following such a diet, can result in making sacrifices. This is the reason why it feels so great when we can make our customers happy.
The best pizza in Buda
The Fragola chain has expanded with Italian restaurants since 2019, offering a wide range of premium pizzas, Italian pastas, appetizers and desserts all year round. New elements of the chain: Fragola Terrace (1025 Budapest, Csévi u. 7.), Olive di Fragola (1126 Budapest, Kiss János Altábornagy utca 38.). Fragola’s unique restaurant is the gluten-free pizzeria Dolce Farina Niente (1025 Budapest, Csévi u. 7.) and the Teatro di Fragola (1137 Budapest, Újpest rakpart 5), opened in May 2022, where gastronomy is completed by cultural experiences in a special atmosphere.